I recently finished reading the book, “Start with Why,” by Simon Sinek, and I loved it. I saw his TED talk a couple months ago and couldn’t think of a better book to read in preparation for starting something (this blog).
“Starting with why” means focusing on why you do things instead of how you do those things or what it is you are doing.
To inspire people to write their own stories of financial freedom
One thing the book talks about is how in business money and profit always becomes the big measurable, but that usually doesn’t correlate with the companies WHY. Simon Sinek believes that companies should have a way to measure their success in following their why instead. One great example he gives is of a collection agency, Bridgeport Financial, whose WHY is “that everyone has a story and everyone deserves to be listened to.” This is way different than the normal collection agencies that are nasty on the phone to get people to pay their debt. In order to measure this why and be accountable to it, bonuses were not given based on the amount of money that was collected, but on how many thank you cards call agents sent out. What was the result? Bridgeport Financial collected 300% more than the industry average.
My measuring Blocks
The amount of handwritten thank you cards I receive in the mail. There is nothing better than a hand written thank you card. It means so much more than a quick email. I want to truly inspire people to write their own stories of freedom and can’t think of a better way to measure this by than by how appreciative people are.
The amount of handwritten thank you cards I send to others. I desire to be helped by others on my story as well. I also want people to use The Value Geek as a medium to share their own stories in order to inspire people to write their stories of financial freedom. I can’t think of a better way to thank people for sharing their stories than with a handwritten thank you card.
The amount of comments I receive on The Value Geek. I do not want to use Google analytics traffic numbers to be my guide on my success. The number of visitors won’t tell me if I’m meeting my WHY. There is only meaning if just one person interacts with the content and it truly inspires them to write a better story for their life.
The Grand Finale
Here is a paraphrase from the book. Imagine a customer or reader asking me why they should choose me.
What makes me better than other bloggers?
I’m not better than them in all cases
Why should you care about what I have to say?
Because the work I’m doing now is better than the work I was doing six months ago. And the work I’ll be doing six months from now will be better than the work I was doing today. Because I wake up every day with a sense of WHY I do what I do. I do what I do to inspire people to write their own stories of financial freedom.
Am I better than my competition?
If you believe that the things I do can help you, then yes. If you don’t believe what I believe and you don’t believe the things I can do (with the help of others) will help you, then I’m not better. My goal is to find people who believe what I believe and work together so that we can all succeed.
I hope you enjoyed this post. If you have a story you would like to share please leave a comment and I’ll be sure to contact you.